Paramount Global (PARA) is exploring a sale of a majority stake of BET Media Group, Jessica Toonkel and Joe Flint of Wall Street Journal report, citing people familiar with the matter. The decision to consider selling a majority stake of the assets is part of Paramount’s effort to bolster its Paramount+ streaming service and its advertiser-supported free streaming platform Pluto TV, sources told the Journal. Folding BET into Paramount+ would be challenging because producer Tyler Perry owns a minority stake in the streaming platform, people familiar with the matter said. Reference Link
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