Palantir, Stagwell announce partnership

Palantir Technologies (PLTR) and Stagwell (STGW) announced a groundbreaking partnership centered around an AI-driven platform for marketers that will bring the full power of data and AI together to increase marketing ROI. The new solution pairs Palantir’s Foundry with Code and Theory’s orchestration level software and The Marketing Cloud’s proprietary data sources and solutions. This combination creates state-of-the-art tools for large, complex teams to create and implement marketing programs at scale. Stagwell is also using novel differential privacy technology to protect the data. The Palantir-Stagwell partnership is already seeing client adoption of its early MVP model in the United States through Stagwell’s leading media company Assembly. Stagwell plans to roll out the offering to the broader network and clients on an opt-in basis in the coming months. Clients will have access to a central hub for marketing that enables a wide range of use cases, including audience alignment optimization and campaign management. The platform is AI-based to enable large companies to access and append their marketing data to create agents that will then implement complex marketing processes. The platform allows large enterprises to sift through tens of millions of records to identify, segment, and better understand audiences – helping improve brand performance strategies and maximize overall ROI before launching campaigns. It will be sold as a standalone platform that companies can use to monitor and enhance their marketing efforts. The platform could also be applied to augment supply chain analysis and solve regionalization problems of large networks.