Outbrain enters partnership with Cedara for sustainability, decarbonization

Outbrain announced a strategic partnership with Cedara to support Outbrain and its customers’ sustainability and decarbonization efforts. The partnership will allow Outbrain to share in-depth emissions measurements with its advertiser partners, including those running on the company’s newly launched branding platform, Onyx by Outbrain. It will also enable the company to comprehensively measure carbon emissions across its global organization. In addition, the company announced the launch of its “Smart-Throttling” tool – a response prediction model which uses machine learning to predict and recommend the most valuable requests for its Demand-Side-Platform partners. Smart Throttling has been deployed on 80% of Outbrain’s traffic and has successfully reduced the number of requests while maintaining revenue expectations for its premium publisher partners. According to Cedara’s measurement, Outbrain’s Smart Throttling capabilities saved 675 metric tons of CO2e in its first week of testing – equivalent to nearly 76,000 gallons of gasoline