Organigram relaunches Trailblazer cannabis brand

Organigram Holdings is pleased to announce the relaunch of one of Canada’s best known cannabis brands, Trailblazer, exemplifying the company’s commitment to keeping consumer insights at the heart of its brand and product development strategy. More than a year in the making, Trailblazer’s modernized brand identity and revitalized product lineup represent a significant opportunity to connect with a large and important consumer segment whose needs were previously unmet by the Organigram brand portfolio. Featuring THCV gummies, CBG infused pre-rolls and a high-potency 1×0.5g pre-roll, Trailblazer will re-enter the market with a range of differentiated offerings.