Optiva announces generative AI-enabled real-time BSS

Optiva announced that its BSS platform now allows users to leverage generative AI technology to quickly highlight new, targeted revenue opportunities and dramatically reduce customer churn. Full integration with Google Cloud’s BigQuery and Analytics capabilities powers the deep learning needed to customize offerings and attract and retain customers with tailored service bundles. Optiva BSS Platform, empowered by GenAI, can leverage real-time customer behavior and in-depth market data to identify hidden revenue opportunities and proactively suggest market proposals. It allows communication service providers to use GenAI-based recommendations and automatic configurations within the BSS platform to speed up new product and pricing launches. Hyper-personalized service offerings can be created at the touch of a button, automatically configured and upsold in real time.