Omnicom price target raised to $97 from $90 at Argus

Argus analyst Kristina Ruggeri raised the firm’s price target on Omnicom to $97 from $90 and keeps a Buy rating on the shares. The company has seen increased demand for its digital offerings and has benefited from recent trends in e-commerce marketing and data analytics, the analyst tells investors in a research note. Omnicom’s recent acquisition of Flywheel Digital, a global cloud-based digital commerce platform, will provide a competitive advantage for the company and near real-time performance measurement of campaigns for its clients, the firm added.