Omnicom, Adobe partner for Content Supply Chain solution

Omnicom Group (OMC) is partnering with Adobe (ADBE) to reinvent the creation and delivery of creative content through an enterprise licensing deal of Adobe’s new Content Supply Chain solution. Through the solution, Omnicom agencies across the globe will now have a unified view of every step of the content process, from planning and production to activation and optimization. The end-to-end solution will enable Omnicom’s agencies to efficiently produce creative content that delivers the most effective customer experiences for the ultimate benefit of Omnicom’s client roster of the world’s top marketers and brands.