Oatly Group and Minor League Baseball, MiLB, announced an exclusive, multi-year partnership across the US and Canada. The partnership launched in select parks Opening Day and is believed to be the first-ever national, plant-based milk and plant-based, non-dairy dessert partnership with a sports league in the US. "We’re thrilled to partner with MiLB and for Oatly to play a greater role in an American institution like the Minor Leagues," said Mike Messersmith, President, Oatly North America. "Our mission at Oatly is to make it easier for people to eat better and live healthier lives without heavily taxing the planet’s resources. This sponsorship allows us to amplify that message and introduce our products in communities across the country during fun moments in baseball fans’ everyday lives. But don’t expect your average static logo in stadium, we’re here to play ball. We’ll see you in the oatfield!"
Published first on TheFly
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