Nvidia targeting ad industry as next major chip-buying market, BI says

Nvidia (NVDIA) became one of the most valuable companies in the world this year as the AI gold rush stocked unprecedented demand for its powerful graphics processing unit chips, Business Insider’s Lara O’Reilly reports. While Big Tech giants like Google (GOOGL) and Meta (META) and AI startups like OpenAI have raced to grab GPUs, Nvidia has also focused on the advertising industry as one of its next big markets, the author adds. In May of this year, Nvidia’s Jamie Allan – who was previously responsible for leading partnerships withing the EMEA media, entertainment, and broadcast industries – moved into a newly created role of director of business development for global agencies and advertising. WPP (WPP), Media.Monks, and Taboola (TBLA) are among the ad companies harnessing Nvidia’s chips and software, the publication notes.