NRS Digital Media launches StrataSelect

NRS Digital Media launched StrataSelect, an in-store retail digital media planning solution that enables brands to achieve data-driven, value-based, store targeting across more than 28,000 NRS digital screens hosted by an independent retailers nationwide. Conventional in-store campaign planning treats all stores equally. But because customers differ from store-to-store in significant ways, conventional targeting consistently yields sub-optimal outcomes. In contrast, StrataSelect utilizes a proprietary computational process to analyze diverse data sets including store-specific NRS retailer scan data, demographics, consumer behavior, geographic trends, and category and brand purchase data. This deep data-driven approach enables brands to strategically place their messages in specific stores, creating meaningful connections that drive brand awareness, consideration, intent, and trial.