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Nike better positioned within Softline retail sector, says UBS

UBS analyst Jay Sole keeps his Buy rating and $151 price target on Nike, saying the company is better positioned in the Softline sector in regards to the ESG factors. Nike is also a brand with minimal exposure to fast fashion trends and has a strong focus on innovation, which should assist in adapting to changing consumer preferences, though it is still exposed to externalities related to waste and labor, the analyst tells investors in a research note.

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