Nielsen announced that Karthik Rao has been named CEO, effective immediately. David Kenny, who has served as CEO since 2018, will assume the role of Executive Chairman. Prior to being named CEO of the audience measurement business, Rao served as Nielsen’s COO. Before that he was the CEO of Nielsen Portfolio, leading the fully independent division comprising Nielsen Entertainment, Nielsen Gracenote, Nielsen Brandbank and the Nielsen Telecom businesses across all global markets. Nielsen is backed by Elliott Investment Management L.P., and Brookfield Business Partners L.P., together with institutional partners.
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