Nielsen announced a multi-year data license renewal agreement with Comcast Corporation. Under the terms of the agreement, Nielsen will expand its use of Comcast’s return path data, or RPD, in its national and local television and cross-media measurement services via its de-duplicated, audience measurement solution, Nielsen One. Nielsen will also broaden its use of Comcast RPD for local TV measurement across all of the 94 media markets the two companies share. It is expected that the expansion of Nielsen’s measurement using Comcast RPD will be introduced into the market in 2024.
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