Loop Capital raised the firm’s price target on Netflix to $800 from $750 and keeps a Buy rating on the shares. The firm is positive on the company’s viewership trends and less negative currency trends, also anticipating a price increase in the standard tier shortly – particularly well ahead of the two Christmas day NFL games and Squid Games 2 coming in late December, the analyst tells investors in a research note. While the ad tier growth is progressing slower than Loop originally anticipated, given Netflix’s viewership and Loop’s anticipation of more sports programming, the firm remains confident that it will become a major contributor over the next few years, the analyst added.
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