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Citi sees Netflix shares moving higher on U.S. price increase

Citi expects Netflix to report Q3 net additions modestly ahead of the 4.5M sell-side estimate when reporting on October 17. Investor focus will likely remain on the company’s advertising tier, sports content strategy and capital allocation, the analyst tells investors in a research note. Citi would not be surprised if Netflix announced a U.S. price increase. It expects the stock to trade higher on a U.S. price hike announcement but maintains a Neutral rating on the shares with a $675 target price.

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