Netflix co-CEO says about 15M monthly active users on ad tier

Speaking at the UBS Global TMT Conference, Netflix co-CEO Ted Sarandos said when asked on priorities looking out into 2024, according to a transcript of the event: “Well, kind of to kick off there, the priority is really strength — continuing to strengthen the core. So improving the selecting process, improving the content. I’m very proud of our films, our series and all that growth, but I think there’s plenty of room to grow in terms of constantly improving it. And we see that through improved engagement across the content that we’re investing in. We’re looking also to diversify our revenue pool through advertising, getting that ad tier to scale. Today, we have about 15 million MAUs. It’s grown from — we had 5 million just in May. So you can see the kind of rate of growth that we’re talking about. But we’re also — and along the way, we’ve got to create products that consumers love and that advertisers love, too. So you saw recently, we did the deal with Nielsen to give them better measurement tools and getting better insight tools. And then we’ve got to create better and better products for them that differentiate us from everybody else. They want to be though — I believe our advertisers want to be as close as they can to the brands that people love. And the chances in entertainment that, that’s going to happen are much higher on Netflix than anywhere else in the world.”