Neo-Concept launches Les100Ciels store in Abu Dhabi

Neo-Concept (NCI) International announces the soft opening of its very first Les100Ciels store in the Middle East and North Africa, MENA, region. Located at The Galleria Al Maryah Island in Abu Dhabi, which took place on March 27, 2025. This milestone marks a “significant leap forward in our journey,” following the successful launch of its joint venture with Liwa Trading Enterprises, the company said. “This new store at The Galleria is a true reflection of our commitment to growing Les100Ciels in the MENA region,” said Eva Siu, Chairlady of the Board of Directors and Chief Executive Officer of NCI. “We’re dedicated to providing a shopping experience that captures the essence of our brand.”