Nautilus plans to change corporate name to BowFlex Inc.

Nautilus announced plans to change its corporate name to BowFlex Inc., reflecting a focus on the Company’s strongest consumer brand, and continued execution of its growth transformation strategy, North Star. “In the last few decades, BowFlex has become a powerful brand in our portfolio, recognized for quality and innovative strength and cardio equipment,” commented Jim Barr, Chief Executive Officer and Director. “Our new corporate identity better represents our unique position in connected at-home fitness equipment and reinforces our focus to help people build inner and outer strength. We’re gearing up for an exciting fitness season as we introduce a pipeline of new products this holiday season and continue to position our Company to capitalize on the enduring shift to home fitness.”