Mullen Automotive announces the integration of AI-powered PERSONA vehicle technology into its overall commercial and consumer vehicle lineups. PERSONA, originally developed for the Mullen FIVE, is an advanced interactive AI camera/sensor and video monitoring system that utilizes facial recognition technology to unlock/lock vehicles and completely personalize the overall vehicle experience for the driver. In addition to unlocking the vehicle and customizing driver-specific vehicle settings, initial PERSONA functionality will also include Security Fence, Pet and Occupant Safe Mode, Advanced Vehicle Charging and AI-Powered Emergency Response. “Right from the beginning, when we first introduced PERSONA at the 2021 LA Auto Show, the amount of positive feedback we’ve received has been far beyond anything we imagined; so, of course, we had to expand it for additional use cases,” said David Michery, CEO and chairman of Mullen Automotive. “We are actively working on the broad commercialization of this AI-based proprietary technology.”
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