MSA Safety expands brand marketing partnership with Pittsburgh Penguins

MSA Safety and the Pittsburgh Penguins came together at the UPMC Mario Lemieux Sports Complex near Pittsburgh to announce an expanded marketing partnership where the MSA Safety brand will be featured on the team’s away-game helmets, starting with the 2023-24 National Hockey League season. The partnership expands MSA’s association with the Penguins, which was established in 2016. Under the new three-year agreement, the MSA Safety logo will appear on both sides of the Penguins players’ white helmets for all road games through the 2025-26 regular season and playoffs. In addition to the helmet placement, the sponsorship includes placement of the MSA brand on dasher boards inside PPG Paints Arena and throughout the venue via digital signage