Morgan Stanley ‘more bullish’ on LiveRamp management meeting

Morgan Stanley is “more bullish” on LiveRamp’s positioning and ability to capture wallet share as industry further shifts to first party data with the depreciation of third party cookies after meeting with management. The firm sees an attractive entry point for LiveRamp, which it calls a “likely cookie deprecation beneficiary.” It says the company sees multiple new use cases and verticals for data collaboration. It remains Overweight the stock with a $49 price target. LiveRamp in morning trading is up 4% to $35.99.