Morgan Stanley analyst Matthew Cost notes that Unity is scrapping its Runtime Fee but the new management team has worked with customers to secure up to a 25% price increase on the game engine, demonstrating a clear path forward for that business. The firm estimates this could drive 5% upside to 2026 EBITDA and is “bullish from here” as it now expects Unity to raise Create Pricing every year going forward and believes this clears the path to monetize other products more effectively too. Morgan Stanley has an Overweight rating on the shares with a price target of $22.
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