Miller Coors (TAP) is expected to team up with online betting site DraftKings (DKNG) to let viewers make predictions about its Super Bowl commercial and stand a chance to earn money, The Wall Street Journal’s Suzanne Vranica reports. Anheuser-Busch (BUD) previously had exclusive rights to be the sole alcohol brand to be featured during the game, which it gave up last year. Viewers who want to participate in the Molson contest will have to use their DraftKings account or create one, according to the report. Reference Link
Published first on TheFly
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