Mizuho says the firm’s survey of over 550 individuals, of whom 20% were both Apple Pay (AAPL) and buy now, pay later users, shows that Affirm (AFRM) is the most popular BNPL service among Apple Pay users, with 44% of respondents using Affirm. The “strong overlap” between Affirm and Apple Pay users might shed light on the driver of this week’s announced partnership between Apple and Affirm, the analyst tells investors in a research note. Mizuho views the survey results as a “strong positive” for Affirm and keeps a Buy rating on the shares with a $65 price target.
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