Miniso opens 20 new stores in U.S. amid expansion, sees 15 more by year-end

“Global lifestyle brand MINISO has unveiled over 20 new stores in the United States in recent months, as the Company continues its robust expansion in the world’s largest economy with presence in more than 20 states. In an effort to offer fun and functional lifestyle products to more customers, MINISO has entered 10 new states so far this year, – namely Michigan, Oregon, South Carolina, Arizona, Connecticut, Louisiana, Maine, Georgia, Indiana, Oklahoma. Specifically, the brand successfully opened five new stores in October alone, with one of them located in Castleton Square Mall, the largest shopping center in Indiana…Looking ahead, MINISO plans to open at least 15 more stores in the U.S. by the end of the year and push ahead with its brand upgrade strategy. For example, the Company this year introduced the concepts of “Super Store,” “Super IP,” and “Super Product.” The global flagship store at Times Square in New York has played a pivotal role in showcasing these initiatives and achieved outstanding performance. As part of the strategy, MINISO has rolled out products featuring popular IPs such as Barbie, Snoopy, Disney 100 and Sanrio,” the company said in an earlier release.