MingZhu Logistics announced it has entered into a non-binding memorandum of understanding to acquire Guizhou Alliance Liquor Management Co., Ltd., a China-based distributor of Baijiu. The companies plan to further invest in and develop a commercial liquor distribution business across China. Alliance Liquor is a liquor distributor that focuses on distributing Baijiu brewed in Maotai town, Guizhou. Baijiu is considered to be China’s national drink and is the dominant spirits sold in the domestic China market, with the "white liquor" a normal staple at occasions from family gatherings to business banquets while the Maotai town is the most well-known origin of Baijiu. Under the agreement, once the acquisition is completed, Alliance Liquor will develop its own Baijiu brand and high-end liquor customization OBM services.
Published first on TheFly
