Milestone Scientific starts direct sales of STA Single Tooth Anesthesia system

Milestone Scientific announces it has commenced sales of its STA Single Tooth Anesthesia System with Maine Dental Group, a premier group of 21 dental practices across the northeastern United States. Arjan Haverhals, Chief Executive Officer of Milestone Scientific, noted, “We are honored to add Maine Dental Group to our growing roster of dental practices, and believe this agreement is further validation of our new direct sales model, as well as our emphasis on Dental Service Organizations and large group practices, which we initiated last year. We are executing our new sales strategy, which allows us to leverage a lean sales organization, while providing a cost-effective means to scale the business. According to the American Dental Association, approximately 23% of all dentists are now affiliated with group practices and DSOs. Although this latest relationship required a long introductory period, we believe that having such a prestigious large group practice will help shorten our sales cycle and enable us to further penetrate the DSO market going forward. Moreover, we now have the ability to support these customers on an ongoing basis, through both our new sales portal and educational programs to enhance the customer experience, as well as maximize the relationship over time. In addition to targeting the DSO market, we are rolling out a variety of new marketing initiatives to drive greater awareness of our technology among dental practices nationwide.”