Microsoft to launch own mobile game store in July, Bloomberg says

Microsoft (MSFT) plans to release its own mobile game store on the internet in July, establishing an alternative to Apple’s (AAPL) App Store and Google’s (GOOGL) Play Store, Bloomberg’s Cecilia D’Anastasio and Dina Bass report. The store will roll out with Microsoft’s own games, such as “Candy Crush Saga,” the authors say, citing comments from Xbox president Sarah Bond at the Bloomberg Technology Summit. The Xbox maker will later open the store to other publishers, the authors note.