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Microsoft in talks to build AI marketplace for publishers, Axios reports

Microsoft (MSFT) is in talks with U.S. publishers about launching a two-sided marketplace that would compensate publishers for their content used by AI products, Sara Fischer and Kerry Flynn of Axios report. Microsoft would become the first major tech company to build an AI marketplace for publishers, a milestone in building a sustainable business model for content companies in the AI era, according to the report. The new Publisher Content Marketplace will launch as a pilot program with a limited set of publishers, according to publishing executives briefed on the matter.

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