MGO Global expects Q1 sales growth over 230% vs. last year

MGO Global announced that based on analysis of its sales results for the first three months of 2023, the Company expects to report first quarter sales growth of over 230% when compared to the first quarter of 2022, with The Messi Store accounting for approximately 190% of the expected sales growth total. In October 2022, MGO actively recruited new Chief Marketing Officer Matt Harward to its executive team, due in large measure to his proven expertise and impressive track record in applying data science, artificial intelligence- enabled marketing tools and algorithmic-based marketing strategies to drive sales of digitally native brands and products. Since last fall, the Company’s marketing team has focused on developing a tech-powered marketing engine proprietary to MGO. Branded as "SASHA" – an acronym for Smart Analytics and Sales Hypothesis Accelerator – SASHA, coupled with implementation of contextualized marketing strategies and smart decision-making processes, has been put to work to drive consumer awareness of The Messi Store and its expanding product line; and, in turn, fuel measurable revenue growth for the Company as a direct result of its AI-generated marketing insights and campaigns. Based on early analysis of the various marketing promotions and brand-building initiatives implemented by the MGO marketing team in the first quarter of this year, the results reveal that traffic to The Messi Store ecommerce site was up 118% and net overall conversion rates increased 367%, compared to first quarter in the prior year. In North America alone, MGO’s primary target market, traffic increased 123% and net overall conversions rose 429%. Confirmed financial results for the first quarter period ended March 31, 2023 are expected to be announced in mid-May in tandem with the filing of MGO’s results on Form 10-Q with the U.S. Securities and Exchange Commission.