Meta Platforms introduces AI tools, Meta Verified, more businesses on WhatsApp

At the global Conversations event in Sao Paulo event, Meta announced several new features are going to be added to WhatsApp. The company believes AI tools can help businesses get people the help they’re looking for and find new products and services. Meta is introducing ways for any business to use AI on the most popular questions they receive. The company is also integrating AI tools to create an ad to run on Instagram or Facebook and to help make sure businesses are following up with customers that want to hear from them. Meta is also beginning to roll out Meta Verified on the WhatsApp Business app in Brazil, India, Indonesia and Colombia. When you see a Meta verified badge, this means a business has registered their information with Meta and is receiving impersonation protection. Businesses using Meta Verified also receive enhanced account support from Meta and can use WhatsApp across multiple devices for their employees. For those times when you need to talk to someone live, Meta is introducing the ability to call larger businesses on WhatsApp in just one tap. Meta just started testing this feature and will expand it to more businesses in the coming months.