Mattel to launch Mattel publishing imprint

Mattel announced plans to launch a Mattel publishing imprint, the company’s own publishing platform centered on its extensive catalog of children’s and family entertainment franchises. Mattel’s imprint is expected to launch in the United States and Canada in 2024 and will complement content, support brand initiatives, and create new stories based on iconic Mattel franchises including Barbie, Hot Wheels, Fisher-Price, Thomas & Friends, Monster High, Polly Pocket, Barney, and more. Releases will include print books, audio books, eBooks, as well as digital content on Caribu, Mattel’s direct-to-consumer entertainment platform with a video calling feature that allows users to read books, watch videos, draw, and play games or engage in an interactive video call with friends and loved ones. Titles from Mattel’s imprint will complement programs from its best-in-class licensing partners with formats to include board books, storybooks, leveled readers, middle-grade titles, activity titles, guidebooks, and more.