Mattel announced its relaunch of the iconic Barney franchise. Mattel’s comprehensive revitalization of the Barney brand will span television, film, and YouTube content as well as music and a full range of kids’ products including toys, books, clothing, and more. Apparel and accessories for adult fans, featuring classic Barney, are also in development. Mattel will relaunch Barney to a new generation with a brand-new animated series, set to debut globally in 2024.
Published first on TheFly
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