Marti Technologies acquires assets of Zoba, no terms

“Marti Technologies and Zoba announced that Marti has acquired all of the intellectual property and software assets of Zoba. Founded by Harvard and MIT graduates, Zoba’s AI-powered SaaS platform and dynamic fleet optimization algorithms are expected to enable two-wheeled electric vehicle operators to generate more revenue and reduce their field operations costs,” said the companies in a release. “As part of our efforts to increase revenue and reduce the costs of our two-wheeled electric vehicle operations, we performed pilot projects with several optimization software providers. We achieved the best results using Zoba’s software, and are excited to bring onboard this best-in-class software in an effort to increase the availability of our vehicles for our riders and reduce our field operations costs,” said Oguz Alper Oktem, CEO of Marti. “While Zoba’s software was originally built to optimize two-wheeled electric vehicle operations, we plan to further develop the operations of our ride-haling business from its solid base. Zoba’s software is expected to serve as the foundation for the continuous improvements we make to critical components of our ride-hailing business, including our rider-driver matching algorithm and our dynamic pricing engine.”