Marketers split over Meta’s AI-driven advertising system, FT reports

Meta’s (META) AI-driven advertising system, designed partly to overcome the restrictions introduced by Apple (AAPL) two years ago that force apps to get permission to track users and serve them personalized ads, is splitting marketers, with some seeing good results and others fearing they are being forced to relinquish too much control to the social media platform, The Financial Times’ Hannah Murphy and Cristina Criddle report. Multiple advertisers and company insiders told the publication that the Advantage+ tool is significantly boosting the performance of advertising campaigns in ways that allow it to recover lost ground since Apple’s privacy changes, but several companies expressed concern about the extent to which they now have to hand over management of their campaigns to Meta and its algorithms. Reference Link