Marin Software enhances Microsoft Advertising integration

Marin Software (MRIN) announced upgrades to its integration with Microsoft Advertising (MSFT). This marks another significant innovation in its leading paid search technology. This enhanced integration connects Microsoft’s intelligent Automated Bidding and first-party conversion data with Marin’s AI-powered budget optimization. Brands and agencies can use Marin to ensure the optimal level of spend and allocation of marketing funds across Microsoft Advertising campaigns and other search programs. With Marin, brands can seamlessly manage paid ad campaigns for Microsoft Advertising accounts and other publishers, easily setting targets and allocating budgets across publisher accounts. Using Marin’s AI-powered Budget Optimization, advertisers no longer need to calculate and manage optimal spend using offline calculations. Microsoft is seeing market share growth from its innovative Copilot. ComScore’s October 2023 data revealed a 0.7 point increase in market share for Microsoft search sites, now accounting for over 27% of the Core Search universe in the US, supported by the adoption of AI-driven search – Copilot. Brands looking to capitalize on this increasing volume need tools to simplify optimization of their accounts, enhancing efficiency and scalability, which Marin Software offers.