Mama’s Creations launches direct-to-consumer e-commerce platform

Mama’s Creations announced the launch of its nationwide direct-to-consumer e-commerce platform, offering popular MamaMancini’s retail products for delivery throughout the continental United States. Adam Michaels, Chairman and CEO of Mama‘s Creations, commented: “Our move into e-commerce was the result of thoughtful planning and market analysis, to developing an efficient and sustainable business model that we expect will improve upon common industry pain points. To that end, our new e-commerce platform is a natural next step in our brand evolution and a reaffirmation of our one-stop-shop mission – expanding beyond our established nationwide distribution network to allow consumers to purchase their favorite items online and have them shipped directly to their home or business. This new channel allows us to dynamically change our offerings to address consumer needs, while capturing what we expect to be an incremental shopping occasion in select regions where consumers may have less convenient access to our products today.”