SpringServe, the independent ad serving platform now part of Magnite (MGNI), announced that it will be joining the Amazon (AMZN) Publisher Services Ad Server Certification Program for streaming TV. SpringServe’s certification with APS will allow publishers to implement a simplified APS header bidding integration while maximizing the benefits of programmatic monetization across their streaming TV endpoints. Header bidding allows publishers to conduct a unified auction across all advertiser bids to help improve the viewer experience by limiting repeat ads as well as increase monetization for publishers’ ad inventory. "APS’ header bidding technology helps media owners improve the viewer experience by reducing latency and preventing repeat ads, which is important in a streaming TV environment. SpringServe’s demand-agnostic unified auction, and full suite of ad serving tools best serves our streaming partners optimizing for maximum revenue and a seamless ad experience," said Joe Hirsch, General Manager at SpringServe.
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