Magnite with S&P Global Mobility to enrich streaming TV inventory

Magnite announced it is partnering with Polk Automotive Solutions from S&P Global Mobility, to provide advertisers with access to robust insights including auto purchase intent and loyalty detail to enable more precise targeting and measurement across CTV and OTT. Polk Automotive Solutions leverages data and technology to provide the most complete and accurate automotive information to help marketers connect more effectively with consumers. "By integrating Polk Automotive Solutions’ rich data sets into our platform, advertisers can tap into the most comprehensive source of automotive data and leverage that across Magnite’s unparalleled streaming TV supply," said Kristen Williams, SVP of Strategic Partnerships at Magnite. "Advertising on CTV makes it possible for automotive marketers to combine TV’s unparalleled branding capabilities with the precise targeting and measurement opportunities of digital."