Magnite announced an exclusive partnership to bring deeper automation and greater supply path efficiency to Mediaocean’s Prisma buyers for connected TV and online video. This partnership enables Prisma users to activate streaming campaigns directly with premium video sellers through Magnite’s ClearLine solution. The partnership builds on the 2023 deal to bring Magnite’s streaming inventory into Mediaocean’s ad infrastructure for local TV buyers. ClearLine provides brands and agencies with direct access to premium video inventory on Magnite’s platforms. Magnite’s supply footprint spans 90+ million CTV households in the US, accounting for over 90% of ad-supported CTV viewers in the country. As a result of this integration, Mediaocean buyers will be able to purchase CTV and OLV inventory directly through Magnite from media owners, including A&E Networks, AMC Networks, DIRECTV Advertising, DISH Media, Disney Advertising, FOX Digital, LG Ad Solutions, VIZIO, and Warner Bros. Discovery.
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