Magnite integrates Snowflake’s Media Data Cloud into Magnite Access

Magnite (MGN) announced that it has partnered with Snowflake (SNOW). Snowflake will be enabled within Magnite Access, the company’s suite of audience and identity tools that empowers publishers and buyers to manage, create, and transact audience segments in a variety of ways. Through this collaboration, agencies, advertisers, and media owners can leverage data according to their business needs across Magnite’s extensive streaming supply, which spans 80+ million CTV households in the US and accounts for 90% of ad-supported CTV viewers in the country. Mutual agency clients including GALE, GroupM and Omnicom Media Group will leverage this integration.