Magnite announces global partnership with Scope3

Magnite announced a global partnership with Scope3 to make carbon emissions data available across Magnite’s extensive omnichannel inventory. As a result, advertisers will be able to assess their carbon emissions and align their sustainability goals with their campaign performance. “Our partnership with Scope3 is one of the many ways Magnite is incorporating sustainability into our workstreams to help our clients get more insight into their carbon emissions, with the goal of creating a more environmentally-friendly future,” said Sean Buckley, Chief Revenue Officer at Magnite. “Digital advertising is inherently an energy-intensive business given the high level of data processing required. We recognize and seek to minimize our environmental impact as the largest independent SSP and want to help our clients do the same. We are working closely with publishers, marketers and our peers to constantly innovate to create more energy efficient practices while also improving advertising outcomes.”