Macy’s announced that Massimo Magni has been named Chief Customer and Digital Officer. Max will begin leading the company’s customer and digital organization on Monday, August 21, reporting to Tony Spring, president and CEO-elect, Macy’s. In this role, Max will guide the strategic long-term vision and growth of Macy’s digital business, aligned on customer-centric strategies that leverage data and analytics to enhance the consumer journey across touchpoints. With extensive experience working across a host of iconic brands in apparel, beauty, consumer goods, hospitality, and grocery; Max brings best-in-class e-commerce/digital transformation practices to Macy’s, Inc. A more than 20-year veteran of McKinsey & Company, Inc., he was most recently a senior partner co-leading McKinsey’s NeXT Commerce and the global leader of the Consumer Growth Practices helping clients develop customer-centric and data-driven initiatives to drive profitable and sustainable growth.
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