LVMH, Epic Games partner for Maisons’ creative pipeline, experiences

In a Wednesday press release, LVMH said, “At the Viva Technology show, LVMH announced a partnership with Epic Games, creator of Fortnite and Unreal Engine, to transform the Group’s creative pipeline and bring customers new types of immersive products discovery experiences. This strategic partnership will empower LVMH and its Maisons to further utilize Epic’s powerful 3D creation tools to offer experiences like virtual fitting rooms and fashions shows, 360 product carousels, augmented reality, creation of digital twins and more. These tools, including Unreal Engine, Reality Capture, Twinmotion, and MetaHuman technology will help LVMH unlock significant growth opportunities. With a resolutely future-facing spirit, LVMH and its Maisons have continually updated their offering to engage with new practices while respecting their timeless assets and heritage. This same ethos guides the partnership forged with Epic Games. LVMH will be able to leverage the world-renowned expertise of Epic to enrich the experiences proposed to its customers in virtual worlds, tightening an alignment with the Group’s core strengths in the real world – the inimitable know-how of its production workshops and ownership of its networks of stores. What’s more, collaborating with Epic will expand the expertise of LVMH teams, reflecting the priority the Group places on nurturing the digital acculturation of its people.”