Lulu’s Fashion Lounge appoints Laura Deady as Chief Merchandising Officer

Lulu’s Fashion Lounge Holdings announced that Laura Deady has been appointed Chief Merchandising Officer, effective the week of January 15. Deady will join Lulus from Urban Outfitters, where she served as the Senior Managing Director of Buying and Merchandising for apparel, accessories, footwear, and vintage. Deady brings significant strategic leadership, trend and financial analysis, fashion direction, and product development experience, having spent the last few years leading product vision and seasonal strategy development across all categories for Urban Outfitters. Previously, she held key leadership roles at Michael Kors, Free People, and Macy’s, where she helped to drive innovation and growth for the respective brands. In addition to Ms. Deady’s appointment as CMO, David McCreight, who has served as Executive Chairman of the Company’s Board of Directors since March 2023, will end his Executive Chairman role and transition to the role of director at large, effective March 6, 2024. Current Board director, John Black, will succeed McCreight in the role of Chairman of the Board. Mr. Black has served on the Company’s Board since October 2017.