Lululemon has built a cross-generational customer base, WSJ reports

Lululemon has a cross-generational customer base that has eluded many other clothing brands and, paired with its high prices and scant discounting, its clothing has been elevated to a status symbol, Suzanne Kapner of The Wall Street Journal reports. The company’s sales and stock price have surged even when shoppers cut back on purchases on clothing in favor of travel and experience. So far, Lululemon has managed to straddle the generational divide.