Lowe’s renews its multi-year contract with the NFL

Lowe’s announced the renewal of its multi-year contract with the NFL for the 2023 season. “With the return of the NFL season, Lowe’s wants everyone – whether they’re our DIY and Pro customers or NFL stars – to feel equipped to take on home improvement projects and support the communities they love,” said Jen Wilson, senior vice president, enterprise brand and marketing. “At the intersection of Lowe’s customers and the NFL’s ever-growing loyal fanbase, we know there is an audience of first-time DIYers who want to put the sweat equity into their home but don’t always feel they have the skills. We are excited to kick off the season with an integrated marketing campaign that continues positioning Lowe’s as an empathetic, problem-solving brand that has our customers’ backs.”