Locafy announces first trial results from preliminary article accelerator

Locafy announced trial results from its first technology implementations from its partnership with the U.S.-based media publisher previously announced on June 22, 2023. These trials measured several key metrics, including impression and visitor counts, number of keywords for which articles ranked, and click-through-rate. After reviewing data taken directly from the client’s Google Search Console, Article Accelerator generated significant impacts within 30 days, including increases of up to 71% in both impression and visitor counts and up to a 193% increase in the volume of keywords for which the articles rank in Google search results, all while maintaining or growing CTR. “Based on our successful initial trials, we believe that Article Accelerator has demonstrated that it can impact individual articles in highly competitive industries and markets,” said Locafy CEO Gavin Burnett. “Media organizations have traditionally generated millions in revenue from their clients paying to promote their businesses within a recognized online news or magazine brand. For these sellers hoping to compete in a saturated content market, harnessing a broad audience is critical to generating interest and driving growth.”