LiveRamp price target raised to $50 from $40 at Macquarie

Macquarie raised the firm’s price target on LiveRamp to $50 from $40 and keeps an Outperform rating on the shares. The end of the third-party cookie on Google’s (GOOG, GOOGL) Chrome browser is finally slated for the end of 2024, the analyst tells investors in a research note. The firm says LiveRamp “could play a crucial, rising role” as a central data collaboration resource and partner in Google’s Publisher Advertiser Identity Reconciliation’s first-party data exchange. It believes LiveRamp is among the advertising tech companies uniquely positioned with a pure-play focus on data collaboration. Virtually all companies in the digital ad market use LiveRamp, and as “cookies crumble,” these players will look to LiveRamp for help, contends Macquarie.