Lifeist Wellness announced that its U.S. biosciences subsidiary Mikra Cellular Sciences will expand into the health food and snacks product category. With the research & development phase complete, Mikra expects to begin production of nutritional bars in late spring 2023 with products available for purchase by consumers in the second half of the year. The first foray for Mikra into health food and snacks will be a certified gluten-free, vegan, functional nutrition bar targeting intermittent fasters in need of a low glycemic index meal to break their fast and health-conscious individuals looking for a clean, substantial snack to maintain energy between meals. Mikra’s debut in this mainstream vertical steps outside of the nutraceuticals category it is currently known for, expanding visibility and consumer targeting to reach a broader audience and grow its customer base in a variety of directions, maximizing potential for long term growth and overall brand resonance.
Published first on TheFly
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